Chinese

brand

CHILL

KINGDOM

about

Original brand created
by illustrator Willsann

CHILL KINGDOM

is an illustration brand

inspired by

American cartoons.

In this magical kingdom

you'll encounter a variety of

fantastical magical creatures

and different themed factions.

Come join the universe

of the magical kingdom!

CHILL KINGDOM

is an illustration brand

inspired by

American cartoons.

In this magical kingdom

you'll encounter a variety of

fantastical magical creatures

and different themed factions.

Come join the universe

of the magical kingdom!

Character

Main
Characters

HELL DOGGY

Hellhound was originally the devil who ruled hell, but he was not cut out to be a devil. He just wanted to be a carefree and cute dog (though sometimes he would accidentally reveal his devilish aura).

HELL DOGGY

HELL DOGGY

HELL DOGGY

CHEESE MOUSE

The Rat King is the religious leader of the Cheese Cult and masters the legendary magic cheese, which can give the rat people powerful cheese magic. The Cheese Cult is united and powerful!

CHEESE MOUSE

The Rat King is the religious leader of the Cheese Cult and masters the legendary magic cheese, which can give the rat people powerful cheese magic. The Cheese Cult is united and powerful!

CHEESE MOUSE

The Rat King is the religious leader of the Cheese Cult and masters the legendary magic cheese, which can give the rat people powerful cheese magic. The Cheese Cult is united and powerful!

CHEESE MOUSE

The Rat King is the religious leader of the Cheese Cult and masters the legendary magic cheese, which can give the rat people powerful cheese magic. The Cheese Cult is united and powerful!

ELF JEFFREY

Jeffrey is a garden elf who usually hangs out in various caves. He will steal your gold coins while you are resting. If you want to get them back, you must follow the rainbow. He lives at the end of the rainbow.

ELF JEFFREY

ELF JEFFREY

ELF JEFFREY

CRYING SEA MONSTER

The Weepy Water Monster is always crying because its arms are too short to reach the toilet paper on its back. When you are feeling emo in the middle of the night, it will appear beside you with a beer and cry with you, and stretch out its arms that cannot reach the toilet paper to comfort you.

CRYING SEA MONSTER

GOBLIN DOGGY

The Goblin Dog is different from ordinary Goblins. It has evolved the ability to dig holes. Because of this, it is the only Goblin that can easily enter human villages. It usually buries the gold coins it plunders in the maze of caves it digs.

GOBLIN DOGGY

data

Number of exhibitions

Number of characters

IG-followers (thousands)

IG-粉絲數(千人)

IG-followers (thousands)

Threads-followers (thousands)

Threads-粉絲數(千人)

Threads-followers (thousands)

Merch

CHEESE MOUSE series products

CHEESE MOUSE was originally just a small sewer rat.

One day, deep in the sewers, he discovered the source of cheese magic.

He then organized a sect, which became the Cheese Cult.

CHEESE MOUSE

series products

CHEESE MOUSE was originally

just a small sewer rat.

One day, deep in the sewers

he discovered the source of cheese magic.

He then organized a sect

which became the Cheese Cult.

CHEESE MOUSE series products

CHEESE MOUSE was originally just a small sewer rat.

One day, deep in the sewers, he discovered the source of cheese magic.

He then organized a sect, which became the Cheese Cult.

Merch

Kugoubang - Original Characters

Each original character of Kugou Gang has unique characteristics. Currently, more than 40 Kugou Gang members have been created.

Magical Creatures Poster

Each poster depicts a unique scene and character setting of a magical creature, full of story and collection value. With rich colors and strong style, it is the best entrance to the world of CHILL KINGDOM and allows fans to bring the magical atmosphere back to their living space.

Magical Creatures Cards

Magical Creatures Cards is a unique card game that combines illustration collection, character worldview, and creative interaction. Each card is a magical character prototype created by illustrator Willsann. Inspired by the wonderful people and things in life, they are transformed into magical creatures with strong styles and distinct personalities.

Portrait

Choose a magical creature

Fans can freely choose their favorite character style or provide personal photos or pet photos as a reference for creation, and illustrator Willsann will create a unique magical character portrait.

粉絲可以自由選擇喜歡的角色風格

或提供個人照片、寵物照片

作為創作參考由插畫家 Willsann 量身打造專屬的魔法角色肖像

one-to-one discussion

Fans can discuss with Willsann one-on-one to share the style, magic elements, accessory features and even character settings they want to present.

粉絲可與 Willsann 一對一討論

分享希望呈現的風格、魔法元素、配件特色甚至是角色設定

Become a resident of the Magic Kingdom

Each unique creation of a magical creature is not only full of fun and surprises, but also allows every participant to have their own character in the magical world of CHILL KINGDOM!

每一幅獨一無二的魔法生物創作

不僅充滿趣味與驚喜

也讓每位參與者在 CHILL KINGDOM 的魔法世界中擁有屬於自己的角色！

Each unique creation of a magical creature is not only full of fun and surprises, but also allows every participant to have their own character in the magical world of CHILL KINGDOM!

每一幅獨一無二的魔法生物創作不僅充滿趣味與驚喜

也讓每位參與者在 CHILL KINGDOM 的魔法世界中擁有屬於自己的角色！

＿

2025

Launch limited-edition new products through events to attract fans to join the celebration.

Other cases

CHILL KINGDOM and its agency team Knocky can provide flexible and comprehensive support services based on different forms of cooperation, including visual design, event planning, and product production.

Chinese

CHILL

CHILL

CHILL

KINGDOM

KINGDOM

KINGDOM

Original brand created by illustrator Willsann

Original brand created by illustrator Willsann

Original brand created by illustrator Willsann

Original brand created by illustrator Willsann

Main Characters

Main Characters