Chinese

brand

woobi

dooggy

about

A group of humorous, warm
and inseparable animal friends

In a world beyond imagination

a group of cute little animals

share their lives.

They stumble upon all sorts of

mysterious and quirky happenings

forging new friendships along the way.

These best buddies

who are also your friends

are all about spreading

the value of friendship.

In a world beyond imagination

a group of cute little animals

share their lives.

They stumble upon all sorts of

mysterious and quirky happenings

forging new friendships along the way.

These best buddies

who are also your friends

are all about spreading

the value of friendship.

In a world beyond imagination

a group of cute little animals

share their lives.

They stumble upon all sorts of

mysterious and quirky happenings

forging new friendships along the way.

These best buddies

who are also your friends

are all about spreading

the value of friendship.

In a world beyond imagination

a group of cute little animals

share their lives.

They stumble upon all sorts of

mysterious and quirky happenings

forging new friendships along the way.

These best buddies

who are also your friends

are all about spreading

the value of friendship.

feature

Distinct Personalities

Each character has a unique personality and warm, humorous stories — perfect for diverse storytelling and cross-field collaborations.

High Recognition

Soft, low-saturation colors and a “screenshot-like” art style create strong market distinction and visual identity.

Target Audience

Core audience aged 18–34, highly engaged with lifestyle and pop culture — with strong fan conversion rates.

Social Media Strength

Built upon community engagement, gradually expanding into licensing and commercial collaborations.

feature

Distinct Personalities

Each character has a unique personality and warm, humorous stories — perfect for diverse storytelling and cross-field collaborations.

High Recognition

Soft, low-saturation colors and a “screenshot-like” art style create strong market distinction and visual identity.

Target Audience

Core audience aged 18–34, highly engaged with lifestyle and pop culture — with strong fan conversion rates.

Social Media Strength

Built upon community engagement, gradually expanding into licensing and commercial collaborations.

feature

Distinct Personalities

Each character has a unique personality and warm, humorous stories — perfect for diverse storytelling and cross-field collaborations.

High Recognition

Soft, low-saturation colors and a “screenshot-like” art style create strong market distinction and visual identity.

Target Audience

Core audience aged 18–34, highly engaged with lifestyle and pop culture — with strong fan conversion rates.

Social Media Strength

Built upon community engagement, gradually expanding into licensing and commercial collaborations.

Character

Main
Characters

WOOBI

A curious and adventurous dog who often acts unpredictably — terrible at cooking but full of passion.

WOOBI

A curious and adventurous dog who often acts unpredictably — terrible at cooking but full of passion.

WOOBI

A curious and adventurous dog who often acts unpredictably — terrible at cooking but full of passion.

WOOBI

A curious and adventurous dog who often acts unpredictably — terrible at cooking but full of passion.

SNOWFLAKE

A peaceful and kind-hearted dreamer who avoids conflict and easily gets lost in thoughts.

SNOWFLAKE

A peaceful and kind-hearted dreamer who avoids conflict and easily gets lost in thoughts.

SNOWFLAKE

A peaceful and kind-hearted dreamer who avoids conflict and easily gets lost in thoughts.

SNOWFLAKE

A peaceful and kind-hearted dreamer who avoids conflict and easily gets lost in thoughts.

TATAMI

A rule-abiding, fair, and rational otter who takes responsibility for correcting what’s wrong.

TATAMI

A rule-abiding, fair, and rational otter who takes responsibility for correcting what’s wrong.

TATAMI

A rule-abiding, fair, and rational otter who takes responsibility for correcting what’s wrong.

TATAMI

A rule-abiding, fair, and rational otter who takes responsibility for correcting what’s wrong.

SUN

A part-time working dog who struggles with self-confidence but never gives up on kindness and belief.

SUN

A part-time working dog who struggles with self-confidence but never gives up on kindness and belief.

SUN

A part-time working dog who struggles with self-confidence but never gives up on kindness and belief.

SUN

A part-time working dog who struggles with self-confidence but never gives up on kindness and belief.

BEAR

A thrill-seeking dog who hates boredom and always chases excitement — though interest fades fast.

BEAR

A thrill-seeking dog who hates boredom and always chases excitement — though interest fades fast.

BEAR

A thrill-seeking dog who hates boredom and always chases excitement — though interest fades fast.

BEAR

A thrill-seeking dog who hates boredom and always chases excitement — though interest fades fast.

GREENBEAN

A platypus picked up by Snowflake at a drain — loves the feeling of being tied up and seeks comfort in restraint.

GREENBEAN

A platypus picked up by Snowflake at a drain — loves the feeling of being tied up and seeks comfort in restraint.

GREENBEAN

A platypus picked up by Snowflake at a drain — loves the feeling of being tied up and seeks comfort in restraint.

GREENBEAN

A platypus picked up by Snowflake at a drain — loves the feeling of being tied up and seeks comfort in restraint.

DATA

IG-followers (thousands)

ig-Reach (thousands)

rednote-Followers(thousands)

Weibo-Followers(thousands)

MERCH

From outdoor to everyday life

turn woobi friends into part of your daily moments.

More than just cute characters

they bring warmth, connection, and market-ready creativity.

From outdoor to everyday life

turn woobi friends into part of your daily moments.

More than just cute characters

they bring warmth, connection, and market-ready creativity.

MERCH

SERVE

LINE official sticker

Dynamic stickers, commercial cooperation stickers, main visual design

icash co-branded card face

Available in all 7-11 stores in Taiwan

government cooperation

Taipei City Police Department's anti-fraud promotional comics, in collaboration with the Intellectual Property Office of the Ministry of Economic Affairs

Brand co-branding

DEVILCASE, TOYSELECT, Linshi Garment, and Peikejia MOMO Shopping Festival commercial promotion comics. Infinite Nikki, Sky: Children of the Light, and Youbing Productions, as well as other large-scale mobile game collaborations and commercial promotions.

EXPO

SERVE

LINE official sticker

Dynamic stickers, commercial cooperation stickers, main visual design

icash co-branded card face

Available in all 7-11 stores in Taiwan

government cooperation

Taipei City Police Department's anti-fraud promotional comics, in collaboration with the Intellectual Property Office of the Ministry of Economic Affairs

Brand co-branding

EXPO

SERVE

LINE official sticker

Dynamic stickers, commercial cooperation stickers, main visual design

icash co-branded card face

Available in all 7-11 stores in Taiwan

government cooperation

Taipei City Police Department's anti-fraud promotional comics, in collaboration with the Intellectual Property Office of the Ministry of Economic Affairs

Brand co-branding

LINE STORE

2023｜2.63M+ sticker sends

2024｜5.34M+ sticker sends
3 Official Sticker Sets / 15 Original Sets / 1 Theme / 1 Emoji Set

CASE

LINE VOOM

Animated and branded sticker sets, key visuals for LINE campaigns

與LINE VOOM合作，繪製活動主視覺宣傳漫畫，並於LINE上推播

Animated and branded sticker sets, key visuals for LINE campaigns

icash

Two co-branded card designs (6,000 cards), available at 7-ELEVEN stores across Taiwan.

與愛金卡合作推出2款卡面，共計6000張目前已上架到全台灣7-11超商販售

Two co-branded card designs (6,000 cards), available at 7-ELEVEN stores across Taiwan.

Taipei City Police Department

Anti-fraud posters distributed across northern Taiwan banks and community centers.

受中山分局邀請繪製反詐海報，增加民眾閱覽意願，於金融機構、里辦公室等公共地張貼

受中山分局邀請繪製反詐海報，增加民眾閱覽意願於北部金融機構、里辦公室等公共地張貼